KPI Summary vs. previous period

Total Revenue
$10,000
12.3%
Active Users
2500
12%
New Signups
1,200
18%
1 wk Retain %
60%
+3%

Revenue Summary Overview

Total Revenue
$10,000
15%
Transactions
200
10%
ATV
$50
8%
Free > Paid Rate
45%
-3%
Starts
160
10%
Finish
200
-10%
Conversion Rate
80%
+2%

Acquisition vs. previous period

Active Users
500
+12%
New Leads
300
-5%
Referrals
150
+8%

Traffic by Source / Medium

Medium Active Users Conversions Conversion Rate
Organic 200 +10 (5.0%) 50 +3 (6.0%) 25% +1 (4.0%)
Paid 150 -5 (3.2%) 30 -2 (4.0%) 20% -1 (3.5%)
Referral 100 +8 (8.0%) 20 +2 (10.0%) 20% +1 (5.0%)
Email 50 0 (0%) 10 +1 (10.0%) 20% +0 (0%)
Social 80 +3 (3.8%) 20 +2 (11.0%) 25% +1 (4.0%)
Show more rows
Source Active Users Conversions Conversion Rate
chatgpt.com 300 +15 (5.0%) 75 +8 (6.0%) 25% +1 (4.0%)
google.com 400 +20 (5.0%) 100 +10 (7.0%) 25% +2 (5.0%)
example.com 250 -10 (4.0%) 50 -5 (3.0%) 20% -1 (2.5%)
sample.com 200 -5 (2.5%) 45 -3 (4.0%) 22.5% -1 (3.0%)
test.com 180 +4 (2.2%) 40 +2 (5.5%) 22.2% +1 (4.5%)
Show more rows
Device Category Distribution
Desktop
300
+8%
Mobile
500
+12%
Tablet
200
-5%
CPC
$0.75
+2%
Clicks
400
+5%
Impressions
12,000
+3%
CTR
5%
+1%
Keyword CPC Clicks Impressions CTR
Keyword A $0.70 120 3000 4%
Keyword B $0.80 150 3500 4.3%
Keyword C $0.75 130 3200 4.1%
Total Pageviews
1,500
+7%
Sign Up Rate
25%
+3%
Page Active Users Conversions Conversion Rate
Landing Page 1 300 30 10%
Landing Page 2 250 25 10%
Landing Page 3 200 20 10%
Landing Page 4 180 18 10%
Landing Page 5 150 15 10%

Retention vs. previous period

1 day retention rate
85%
+2%
1 wk retention rate
70%
+3%
1 mo. retention rate
60%
+4%
Cohort Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7
Cohort 1 100% 80% 60% 50% 40% 30% 25%
Cohort 2 100% 75% 55% 45% 35% 25% 20%
Cohort 3 100% 70% 50% 40% 30% 20% 15%
Cohort 4 100% 65% 55% 45% 35% 30% 25%
Cohort 5 100% 60% 50% 40% 30% 25% 20%