Users
125,721
8% vs prev.
App Performance Report
Sign-up Rate
3.4%
0.6% vs prev.
Revenue
$150,000
12.5% vs prev.
1 week Retention Rate
42%
3% vs prev.
Revenue vs Purchase Rate
Revenue
Purchase Rate
$150,000
12.5%
Last 7 days
Recent Transactions
Last 7 days
| Company | Customer ID | Purchase Date | Product | Amount |
|---|---|---|---|---|
|
Acme Corp
|
#4567891230 | 2025-09-19 | Pro Plan | $11,499 |
|
Globex Inc
|
#9876543210 | 2025-09-18 | Plus Plan | $7,500 |
|
Initech LLC
|
#1234567890 | 2025-09-18 | Pay-as-you-go | $1,500 |
Acquisition Summary
vs previous period
Toggle between overall acquisition and paid marketing
Total Users
125,721
5.2%
vs previous
New Users
18,942
2.1%
vs previous
Sign ups
6,245
3.2%
vs previous
Sign Up Rate
3.4%
0.3%
vs previous
Traffic Channel
All time
Direct
Referral
Organic
Top Channels
| Channel | Total Users | Sign Ups | Sign Up Rate |
|---|---|---|---|
| Direct | 161,550 | 4,980 | 3.08% |
| Referral | 53,850 | 920 | 1.71% |
| Organic | 40,960 | 345 | 0.84% |
Top Landing Pages
| Landing Page | Users | Sign Ups | Sign Up Rate |
|---|---|---|---|
| / | 74,210 | 2,640 | 3.56% |
| /pricing | 41,380 | 1,985 | 4.80% |
| /features | 29,170 | 870 | 2.98% |
| /blog/how-to-start | 18,600 | 210 | 1.13% |
Total Ad Spend
$48,920
4.3%
vs previous
CPC
$1.42
3.1%
vs previous
CPA
$28.50
1.8%
vs previous
Clicks
34,210
6.4%
vs previous
Impressions
1,284,900
9.2%
vs previous
CTR
2.66%
0.4%
vs previous
CPC vs CPA (7 days)
Last 7 days
CPC
CPA
Campaign Performance
All campaigns| Campaign Name | CPC | CPA | Clicks | Impressions | CTR |
|---|---|---|---|---|---|
| Brand | US | Search | $1.08 | $24.10 | 12,430 | 410,220 | 3.03% |
| Non-Brand | US | Search | $1.62 | $31.45 | 9,812 | 362,140 | 2.71% |
| Retargeting | Display | $0.74 | $18.90 | 6,315 | 210,540 | 3.00% |
| Prospecting | Social | $1.95 | $36.20 | 5,653 | 302,880 | 1.87% |
Top Paid Search Keywords
Search| Keyword | CPC | CPA | Clicks | Impressions | CTR |
|---|---|---|---|---|---|
| storeshop | $0.92 | $20.10 | 6,450 | 155,700 | 4.14% |
| online store builder | $1.78 | $34.80 | 3,215 | 141,200 | 2.28% |
| ecommerce platform | $1.54 | $29.60 | 2,980 | 132,450 | 2.25% |
| shop builder free trial | $1.36 | $26.40 | 2,120 | 86,320 | 2.46% |
Engagement Summary
vs previous period
Switch between overall engagement and onboarding funnel
Total Users
125,721
4.2% vs prev.
Total Generations
1,842,119
8.6% vs prev.
Total Chats
412,688
2.9% vs prev.
UI Saves
96,410
1.4% vs prev.
Dashboards Built
12,034
5.1% vs prev.
Dashboard Users
58,902
3.0% vs prev.
Total Generations (7 days)
Last 7 days
Generations
Generations by App
Share
AI Studio
Dashboard AI
Graphics Studio
Popular Engagement Events
Site events| Event | Count | Unique Users | Conversion Rate |
|---|---|---|---|
| Generate | 812,330 | 102,144 | 34.1% |
| AI Chat | 410,560 | 68,202 | 22.8% |
| Save UI | 96,410 | 41,005 | 8.2% |
| Build Dashboard | 12,034 | 8,991 | 2.7% |
| Share Dashboard | 7,420 | 5,188 | 1.9% |
Onboarding Users
24,580
3.4% vs prev.
Onboarding Completes
16,212
5.1% vs prev.
Complete Rate
66.0%
1.2% vs prev.
Onboarding Funnel
5 steps
Users per step
Retention Summary
vs previous period
Total Users
125,721
4.2% vs prev.
1 Day Retention
38%
1% vs 39%
1 Week Retention
24%
2% vs 22%
1 Month Retention
12%
0.5% vs 12.5%
1-Day Retention Curve (Days 0-7)
Last 7 days of cohorts
Retention %
Cohorts: Day 0 to Day 7 (Past 7 Days)
| Cohort (Start Date) | Users | D0 | D1 | D2 | D3 | D4 | D5 | D6 | D7 |
|---|---|---|---|---|---|---|---|---|---|
| 2025-09-18 | 3,420 | 100% | 40% | 33% | 29% | 26% | 24% | 23% | 22% |
| 2025-09-17 | 3,310 | 100% | 39% | 32% | 28% | 25% | 23% | 22% | 21% |
| 2025-09-16 | 3,500 | 100% | 38% | 31% | 27% | 24% | 22% | 21% | 20% |
| 2025-09-15 | 3,240 | 100% | 37% | 30% | 26% | 23% | 21% | 20% | 19% |
| 2025-09-14 | 3,180 | 100% | 36% | 30% | 26% | 22% | 20% | 19% | 18% |
| 2025-09-13 | 3,060 | 100% | 35% | 29% | 25% | 22% | 20% | 18% | 17% |
| 2025-09-12 | 2,980 | 100% | 34% | 29% | 24% | 21% | 19% | 18% | 16% |
Rates represent percentage of cohort active on each day.
1-Week Retention Curve (Week 0-4)
Last 12 weeks of cohorts
Retention %
Cohorts: Week 0 to Week 4 (Past 12 Weeks)
| Week Start | Users | W0 | W1 | W2 | W3 | W4 |
|---|---|---|---|---|---|---|
| 2025-07-07 | 21,240 | 100% | 26% | 20% | 16% | 13% |
| 2025-07-14 | 21,880 | 100% | 25% | 19% | 15% | 12% |
| 2025-07-21 | 22,140 | 100% | 24% | 19% | 15% | 12% |
| 2025-07-28 | 22,560 | 100% | 24% | 18% | 14% | 11% |
| 2025-08-04 | 23,010 | 100% | 23% | 18% | 14% | 11% |
| 2025-08-11 | 23,420 | 100% | 24% | 18% | 14% | 11% |
| 2025-08-18 | 23,680 | 100% | 25% | 19% | 15% | 12% |
| 2025-08-25 | 24,120 | 100% | 24% | 19% | 15% | 12% |
| 2025-09-01 | 24,540 | 100% | 24% | 18% | 14% | 11% |
| 2025-09-08 | 25,010 | 100% | 25% | 19% | 15% | 12% |
| 2025-09-15 | 25,320 | 100% | 24% | 19% | 15% | 12% |
| 2025-09-22 | 25,780 | 100% | 24% | 19% | 15% | 12% |
Percentages indicate retained users from each starting cohort week.